Elix Lee

The colleague is using RATIONAL CHOICE PARADIGM ASSUMPTIONS.

I think that this recommendation is a good one since the goals are clear, compatible and agreed upon - to settle for, not necessarily the cheapest but the best travelling agency which fulfils their needs. It is good to input the relevant factors and weigh the importance, because then they can calculate all alternatives and the outcomes. Summing up the total adequency of each and every travelling agency from the factors, they can choose a most efficient one. It is very important to maintain fairness in a comparison and in this case, it concerns 2000 employees and travelling can said to be a risk factor since we never know what will happen overseas or on plane. Using absolute standards to evaluate all alternatives simultaneously is also very crucial because only then, there will be fairness in the comparison. There will be no favouritism practised in this approach. Factual information are available in every agency and it is only smart to make use of those instead of using perceptually distorted information and end up making the wrong decision. As said, the they can then sum up the total efficiency of the agency by evaluating each factor, awarding the highest score to the most adequate one and so on.

Elix Lee
PCS 1A01