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My colleague is recommending rational choice paradigm and I feel that recommendation is a good idea in a logical sense. Looking at it theoretically, the agency providing the cheapest, most comfortable and pleasurable airfare, accommodation and travel needs given will be the best choice for school.

Of the 2000 employees, many of their salaries might vary therefore we must be considerate of the lower paid employees. An agency with cheaper services will definitely be more feasible. Also, with such a large group, pleasurable and pampering services are definitely preferred. With such a high level of travel needs, an agency with a wider scope of travel fulfillments is a preferable choice. My colleague's suggestion sounds applicable and feasible if we were to look at the organization of this travel agency choosing process.

Making a choice for an agency requires a long process. We will have to weigh the factors we view of high importance and select agencies that provide those factors. However, that is not the end of it.

I feel that the rational choice paradigm could be the basis of decision making but it should not be the only decision making approach. After logically selecting the more practicable agencies that we could and should use, we can select the agencies looking from other angles. Maybe, we could consider the possibility of long term co-operation? After all, if an agency is needed again in the near future, it would definitely be helpful to have a reliable and familiar agency to look at.

Therefore, I view my colleague’s recommendation as a good idea but I will not apply only this idea and will also be open to the infusion of other ideas.

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